Marketing Analytics Attribution with Clicks vs Impressions: MMM vs MTA Attribution - The Core Problem of Every Marketer In this blog, we’re looking at how…forvio_adminDecember 21, 2022
Marketing Analytics Open Source Battle for MMM: Robyn vs LightweightMMM Google’s LightweightMMM and Meta’s Robyn are two main open-source automated Marketing Mix Modeling tools both…forvio_adminDecember 10, 2022
Marketing Analytics Beginners Guide to Marketing Mix Modeling Marketing Mix Modeling or Media Mix Modeling (MMM) has been around for nearly 60 years,…forvio_adminNovember 15, 2022
