Introduction
Bratislava, Slovakia, September 12, 2023 — Forvio, an innovative provider of marketing analytics solutions, is thrilled to announce that it has secured €800k in seed funding from Crowdberry. This substantial investment will strengthen Forvio's position in the market and accelerate its mission to transform the world of Marketing Mix Modeling (MMM) for businesses globally.
Marketing Mix Modeling is a powerful tool that enables companies to optimize their marketing strategies by analyzing the impact of various marketing channels and activities on overall sales and revenue. With Forvio at the helm, organizations can gain invaluable insights regarding budget allocation and drive smarter strategies.
This latest funding round not only validates Forvio's innovative approach to democratizing MMM but also reinforces its commitment to revolutionizing the marketing analytics industry.
"We’re incredibly grateful to receive this significant investment and be backed by Crowdberry. This funding means we’re able to further develop our cutting-edge marketing analytics platform and provide businesses across the globe access to technology that’s historically only been available to multi-billion dollar companies. Very exciting things we’re working on."
According to recent studies, the marketing analytics market is projected to grow exponentially in the coming years, with a compound annual growth rate (CAGR) of over 21.7%. As businesses strive to stay ahead in an increasingly competitive landscape, the adoption of advanced Marketing Mix Modeling solutions like Forvio becomes imperative for businesses to gain a competitive edge.
"By investing in Forvio, we believe we are backing a truly game-changing platform in the field of marketing analytics, built by an experienced team. We perceive Marketing Mix Modelling as an important tool for marketing efficiency and optimization, with an increasing number of companies, potential Forvio clients, putting their focus on. Looking forward to seeing their continued growth.”
