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Survivorship Bias: The Achilles' Heel of Last Touch Attribution

Marketing Analytics

Survivorship Bias: The Achilles' Heel of Last Touch Attribution

Have you ever thought about how WWII aviation engineers can help us understand modern marketing analytics? Well, I have! In my latest piece, I dive into the fascinating connection between history and marketing to show you how a little historical insight can revolutionize our approach to attribution models.

Talia

Tomas Putnoky

2024-02-27

Demystifying the art of Marketing Mix Modeling

Marketing Analytics

Demystifying the art of Marketing Mix Modeling

Today, we will explore the methodology behind the art of Marketing Mix Modeling (MMM), unravelling the secrets to maximizing your ROI, optimizing campaigns, and decoding the formula for success.

Tomas Putnoky

Tomas Putnoky

2024-02-01

continuous MMM

Marketing Analytics

The Power of Continuous Marketing Mix Modeling

The power of Continuous Marketing Mix Modeling (CMMM) lies in its ability to provide businesses with a consistent stream of actionable insights, helping them chart a course to maximize their Marketing ROI in a rapidly changing world.

Talia Cartall

Talia Cartall

2023-10-25

long term effect of brand

Marketing Analytics

Measuring the Long Term Effects of Brand with MMM

Dive into the world of Marketing Mix Modeling (MMM) to uncover how your brand's influence continues to shape your success over time.

Michael Stahl

Michael Stahl

2023-10-18

GA 4 as a Pizza parlor

Marketing Analytics

Google Analytics 4 Last-Touch Attribution Problem

GA4 is not going to offer marketers data sets they’ve relied upon for years. MMM will pick up the slack — and much more!

Michael Stahl

Michael Stahl

2023-10-11

Forvio Joins Google Cloud Partner Advantage

Press Release

Forvio Joins Google Cloud Partner Advantage

Forvio celebrates their partnership with Google Cloud as they join the prestigious Google Cloud Partner Advantage program.

Talia Cartall

Talia Cartall

2023-10-03

Forvio at Reflect Festival: Discovering Opportunities in a Mediterranean Paradise

News

Forvio at Reflect Festival: Discovering Opportunities in a Mediterranean Paradise

Forvio proudly took part in Cyprus' premier tech and entrepreneurship event, Reflect Festival.

Talia Cartall

Talia Cartall

2023-09-26

Forvio joins forces with Crowdberry Investment Management

Press Release

Forvio Secures 800 000€ in Seed Funding from Crowdberry

Revolutionary Marketing Analytics Platform takes a giant leap forward with significant investment.

Talia Cartall

Talia Cartall

2023-09-12

Cultivating a Thriving Startup Culture: Lessons from Forvio’s European Journey

Team

Cultivating a Thriving Startup Culture: Lessons from Forvio’s European Journey

Launching and growing a startup is undoubtedly a wild journey, filled with late nights, early mornings, project pivots, moments of uncertainty, and, of course, a lot of coffee.

Talia Cartall

Talia Cartall

2023-09-05

Forvio is now a badged Meta business partner

Press Release

Forvio is now a badged Meta Business Partner

As a Badged Meta Business Partner, Forvio proudly forges a strategic alliance with Meta to deliver cutting-edge solutions and revolutionize the marketing analytics landscape.

Talia Cartall

Talia Cartall

2023-09-05

Team

5 Essential Tips on How Digital Nomads Can Balance Work And Travel

In this blog, I aim to provide you 5 Key Principles for Seamless Work and Travel.

Talia Cartall

Talia Cartall

2023-08-24

Marketing Analytics

Attribution with Clicks vs Impressions: MMM vs MTA

In this blog, we’re looking at how marketers are generally attributing and spending their effort.

Andy Kozak

Andy Kozak

2022-12-21

Marketing Analytics

Beginners Guide to Marketing Mix Modeling

Marketing Mix Modeling or Media Mix Modeling (MMM) has been around for nearly 60 years, but this marketing strategy is more important today than ever before.

Talia Cartall

Talia Cartall

2022-11-15

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