Forvio is a powerful MMM marketing analytics tool to help you understand the efficiency of each marketing channel and allocate budget accordingly. Dynamic statistical and machine learning techniques let you visualize and analyze investment data across multiple marketing sources in just a few clicks.
Marketing Attribution - The Problem of Every Marketer
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)
Marketing Attribution comparison :
+ Simple to set up
+ Automatically updates over time
+ Micro-level optimization
– Depends on user tracking
– Limited to certain online channels
– Difficult to interpret
– Lots of assumptions
– Increasingly less valid with privacy changes (e.g. iOS14.5)
Experimentation (Lift Tests)
+ Works for offline channels
– Takes time and lost conversions
– Operationally complex
– Limited to one channel at a time
Modern MMM with Forvio
+ Measure online and offline data
+ Statistical models include external factors
+ High predictive validity
+ Easy to set up and interpret
+ Not dependent on cookie or pixel data
+ Frequent model updates due to regular refresh capabilities
+ Multiple scenario planner
Marketing Mix Modeling is tricky. Forvio simplifies how you gather, analyze and optimize your marketing activities – for every campaign and every channel.
Analyze your historical ROI development across multiple channels
Determine how new product launches are reflected in sales
Identify which influencers of earned media are contributing the most
Recognize promotion performance for specific product groups
What is the ROI of each channel ?
Where should I invest more or less of my marketing budget ?
How can I reduce spend and still achieve the same results ?
How much of my budget do I need to spend for each lead ?
Determine the contribution of each channel’s revenue/conversions to allocate budget accordingly
Directly link channel performance and ROAS
Compare online and offline channels
Boost overall business performance by working smarter