Forvio is a powerful marketing analytics tool to help you understand the efficiency of each marketing channel and allocate budget accordingly. Dynamic statistical and machine learning techniques let you visualize and analyze investment data across multiple marketing sources in just a few clicks.
Marketing attribution - problem of each marketer
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)
Marketing Attribution comparison :
Depends on user tracking
Simple to set up
Automatically updates over the time
Micro level optimization
Works for offline channels
Takes time and lost conversions
Marketing media models
Statistical models can include any external factors and offline channels.
Can forecast and simulate future scenarios
Forvio is not depending on cookies and users tracking!
Marketing Mix Modeling is tricky. Forvio simplifies how you gather, analyze and optimize your marketing activities – for every campaign and for every channel.
Analyze your historical ROI development across multiple channels
Determine how new product launches are reflected in sales
Identify which influencers of earned media are contributing the most
Recognize promotion performance for specific product groups
What is the ROI of each channel ?
Where should I invest more or less of my marketing budget ?
How can I reduce spend and still achieve the same results ?
How much of my budget do I need to spend for each lead ?
Determine the contribution of each channel’s revenue/conversions to allocate budget accordingly
Directly link channel performance and ROAS
Compare online and offline channels
Boost overall business performance by working smarter