Forvio is a powerful MMM marketing analytics tool to help you understand the efficiency of each marketing channel and allocate budget accordingly. Dynamic statistical and machine learning techniques let you visualize and analyze investment data across multiple marketing sources in just a few clicks.

Make every marketing dollar count.

Marketing Attribution- The Problem of Every Marketer
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)
Marketing Attribution
comparison:


Digital tracking
- Depends on user tracking
- Limited to certain online channels
- Difficult to interpret
- Lots of assumptions
- Increasingly less valid with privacy changes (e.g. iOS 14.5)

Experimentation (List Tests)
- Expensive
- Takes time and lost conversions
- Adhoc
- Operationally complex
- Limited to one channel at a time

Modern MMM with Forvio
- Measure online and offline data
- Include external factors
- High predictive validity
- Easy to set up and interpret
- Not dependent on cookies
- Regular model refresh capabilities
- Multiple scenario planner
Marketing Mix Modeling is tricky
Forvio simplifies how you gather, analyze and optimize your marketing activities – for every campaign and every channel.

Analyze your historical ROI development across multiple channels.
Determine how new product launches are reflected in sales.
Identify which influencers of earned media are contributing the most.
Recognize promotion performance for specific product groups.

Product launch 17 Jan 2021
Blog post 02 Apr 2021
Promotion 30 Aug 2021

What is the ROI of each channel ?
Where should I invest more or less of my marketing budget ?
How can I reduce spend and still achieve the same results ?
How much of my budget do I need to spend for each lead ?

Optimal daily spend: $24,534
Average daily spend: $35,075

Determine the contribution of each channel’s revenue/conversions to allocate budget accordingly
Directly link channel performance and ROAS
Compare online and offline channels
Boost overall business performance by working smarter

Data extraction

Data preparation

Scalable DataOps architecture

Would you like to learn more?
Join our Early Access list today!
- Join the exclusive first users of our platform.
- Get free, unlimited access.
- Build models in less than 30 minutes.
- Provide feedback for improvement.