Make every marketing dollar count.

Forvio is a powerful MMM marketing analytics tool to help you understand the efficiency of each marketing channel and allocate budget accordingly. Dynamic statistical and machine learning techniques let you visualize and analyze investment data across multiple marketing sources in just a few clicks.

Marketing Attribution - The Problem of Every Marketer

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker (1838-1922)

Marketing Attribution comparison :

Digital tracking

+ Simple to set up
+ Automatically updates over time
+ Micro-level optimization
– Depends on user tracking
– Limited to certain online channels
– Difficult to interpret
– Lots of assumptions
–  Increasingly less valid with privacy changes (e.g. iOS14.5)

Experimentation (Lift Tests)

+ Works for offline channels
– Expensive
– Takes time and lost conversions
– Adhoc
– Operationally complex
– Limited to one channel at a time

Modern MMM with Forvio

+ Measure online and offline data
+ Statistical models include external factors
+ High predictive validity
+ Easy to set up and interpret
+ Not dependent on cookie or pixel data
+ Frequent model updates due to regular refresh capabilities
+ Multiple scenario planner

Marketing Mix Modeling is tricky. Forvio simplifies how you gather, analyze and optimize your marketing activities – for every campaign and every channel.

Analyze your historical ROI development across multiple channels 

Determine how new product launches are reflected in sales

Identify which influencers of earned media are contributing the most

Recognize promotion performance for specific product groups

Product launch 17 Jan 2021
Blog post 02 Apr 2021
Promotion 30 Aug 2021

What is the ROI of each channel ?

Where should I invest more or less of my marketing budget ?

How can I reduce spend and still achieve the same results ?

How much of my budget do I need to spend for each lead ?

Average daily spend 35 075 €
Optimal daily spend 42 534 €

Determine the contribution of each channel’s revenue/conversions to allocate budget accordingly

Directly link channel performance and ROAS

Compare online and offline channels 

Boost overall business performance by working smarter

Why Forvio?

Typical media mix model lifecycle :

Data extraction

Fully automated solution for complete development cycle

Currently data preparation for MMM can take up to 60% of time. As your business grows, so does the extent and complexity of its MMM strategy. Forvio simplifies that. Our fully automated integration allows you to easily access data across major platforms like Facebook Ads and Google Ads in a preconfigured way.

External sources

We offer an initial set of public data sources such as holidays, weather and COVID data that might influence your business.

Data preparation

Easy to use

Interactive and unique approach to data blending of multiple data sources for preparing time series datasets. Use live data previews with interactive validation for empty values, outliers, and other anomalies. Preconfigured data grid templates are available for different use cases and industries such as retail, fintech, e-commerce, telecom, media.

Scalable DataOps architecture

Pre packaged open source library from Facebook

Rather than offering a “best secret sauce” algorithm like our competitors, we offer a prepackaged open-source library from Facebook (Project ROBYN).

Custom models

Take advantage of premium hosted options and deployment of custom models

Standard API

With a standard and open API, Forvio aims to disrupt the industry with an open source “martech models marketplace”

Would you like to learn more? Join our Early Access list today!

    By clicking the button below, you agree to receive email communications from Forvio. We’ll store and process the information you provided according to our Privacy Policy. You can unsubscribe at any time by sending us email with message unsubscribe.