Partnership

Forvio Participates in “Master Cross-Channel Measurement with Meta" Event

The Meta MMM Summit on June 26, 2024, in London, united global marketing experts and top advertisers to enhance SMBs’ understanding of MMM, featuring contributions from Forvio and DNA Era.

Andy Kozak

2024-07-01

Case Study

DNA ERA used Forvio to boost its marketing strategy and revenue.

Slovakia-based DNA ERA, specializing in DNA analysis for health, nutrition, and sports performance insights, has adopted Marketing Mix Modeling (MMM). This shift from traditional last-touch attribution aims to improve the efficiency and effectiveness of acquiring new customers.

Andy Kozak

2024-05-20

Marketing Analytics

Survivorship Bias: The Achilles' Heel of Last Touch Attribution

Have you ever thought about how WWII aviation engineers can help us understand modern marketing analytics? Well, I have! In my latest piece, I dive into the fascinating connection between history and marketing to show you how a little historical insight can revolutionize our approach to attribution models.

Tomas Putnoky

2024-02-27

Marketing Analytics

Demystifying the art of Marketing Mix Modeling

Today, we will explore the methodology behind the art of Marketing Mix Modeling (MMM), unravelling the secrets to maximizing your ROI, optimizing campaigns, and decoding the formula for success.

Tomas Putnoky

2024-02-01

Marketing Analytics

The Power of Continuous Marketing Mix Modeling

The power of Continuous Marketing Mix Modeling (CMMM) lies in its ability to provide businesses with a consistent stream of actionable insights, helping them chart a course to maximize their Marketing ROI in a rapidly changing world.

Talia Cartall

2023-10-25

Marketing Analytics

Measuring the Long Term Effects of Brand with MMM

Dive into the world of Marketing Mix Modeling (MMM) to uncover how your brand's influence continues to shape your success over time.

Michael Stahl

2023-10-18

Marketing Analytics

Google Analytics 4 Last-Touch Attribution Problem

GA4 is not going to offer marketers data sets they’ve relied upon for years. MMM will pick up the slack — and much more!

Michael Stahl

2023-10-11

Press Release

Forvio Joins Google Cloud Partner Advantage

Forvio celebrates their partnership with Google Cloud as they join the prestigious Google Cloud Partner Advantage program.

Talia Cartall

2023-10-03

News

Forvio at Reflect Festival: Discovering Opportunities in a Mediterranean Paradise

Forvio proudly took part in Cyprus' premier tech and entrepreneurship event, Reflect Festival.

Talia Cartall

2023-09-26

Forvio joins forces with Crowdberry Investment Management

Press Release

Forvio Secures 800 000€ in Seed Funding from Crowdberry

Revolutionary Marketing Analytics Platform takes a giant leap forward with significant investment.

Talia Cartall

2023-09-12

Team

Cultivating a Thriving Startup Culture: Lessons from Forvio’s European Journey

Launching and growing a startup is undoubtedly a wild journey, filled with late nights, early mornings, project pivots, moments of uncertainty, and, of course, a lot of coffee.

Talia Cartall

2023-09-05

Press Release

Forvio is now a badged Meta Business Partner

As a Badged Meta Business Partner, Forvio proudly forges a strategic alliance with Meta to deliver cutting-edge solutions and revolutionize the marketing analytics landscape.

Talia Cartall

2023-09-05

Team

5 Essential Tips on How Digital Nomads Can Balance Work And Travel

In this blog, I aim to provide you 5 Key Principles for Seamless Work and Travel.

Talia Cartall

2023-08-24

Marketing Analytics

Attribution with Clicks vs Impressions: MMM vs MTA

In this blog, we’re looking at how marketers are generally attributing and spending their effort.

Andy Kozak

2022-12-21

Marketing Analytics

Beginners Guide to Marketing Mix Modeling

Marketing Mix Modeling or Media Mix Modeling (MMM) has been around for nearly 60 years, but this marketing strategy is more important today than ever before.

Talia Cartall

2022-11-15

Marketing Analytics

Open Source Battle for MMM: Robyn vs LightweightMMM

In the evolving landscape of marketing mix modeling, two open source tools stand out: Robyn and LightweightMMM. Each offers unique strengths, but which is best for your marketing analytics needs?

Andy Kozak

2022-10-18

Download your free E-Book!

Forvio Participates in “Master Cross-Channel Measurement with Meta" Event

DNA ERA used Forvio to boost its marketing strategy and revenue.

Survivorship Bias: The Achilles' Heel of Last Touch Attribution

Demystifying the art of Marketing Mix Modeling

The Power of Continuous Marketing Mix Modeling

Measuring the Long Term Effects of Brand with MMM

Google Analytics 4 Last-Touch Attribution Problem

Forvio Joins Google Cloud Partner Advantage

Forvio at Reflect Festival: Discovering Opportunities in a Mediterranean Paradise

Forvio Secures 800 000€ in Seed Funding from Crowdberry

Cultivating a Thriving Startup Culture: Lessons from Forvio’s European Journey

Forvio is now a badged Meta Business Partner

5 Essential Tips on How Digital Nomads Can Balance Work And Travel

Attribution with Clicks vs Impressions: MMM vs MTA

Beginners Guide to Marketing Mix Modeling

Open Source Battle for MMM: Robyn vs LightweightMMM