Product: Campaign Insights
Campaign Level Insights
Zoom in on the metrics that drive your growth. Get instant clarity on spend, revenue, ROAS, and channel adjustments — all powered by data-driven calibration.
Bridge the Gap Between Reported and Real
Modeled KPIs
Metrics modeled by Forvio using Marketing Mix Modeling. Show the calibrated, incremental impact of campaigns — going beyond what platforms report.
Ad platform KPIs
Metrics directly from Multitouch attribtuion system or Ad platforms — Google, Meta, and more — before any calibration or modelling. These are the baseline reported values used as inputs for further analysis
Adjustment ratio
A multiplier that aligns platform-reported results with modeled performance. Used to calibrate campaign-level metrics and better understand true marketing impact.
Campaign level details
Go deeper into campaign performance. Forvio syncs performance data from your Ad platforms or external attribution systems and calibrates it using our MMM insights — giving you a real-time, adjusted view of each campaign.
Daily refresh KPIs
Stay ahead with always-updated insights. Forvio refreshes your KPIs daily, adjusting for platform data shifts and performance patterns — so you’re always working with the most current view.
Catch underperforming campaigns early, stay aligned with pacing, and make fast, confident decisions that keep your growth on track.
Causal attribution
Eliminate platform bias. Causal Attribution calibrates platform-reported metrics with your MMM insights, revealing the true incremental impact of your campaigns. Make smarter, confident decisions with trusted causal data.
By correcting for structural biases like over-attribution to last-touch conversions, causal attribution provides a more honest view of your media effectiveness. This empowers you to optimize spend allocation confidently, knowing you’re backing your decisions with scientifically validated insights.
